Sheila Hawley Internet Marketing Weblog

March 29, 2012

ABC’S Of SEO: A Word Of Warning

Filed under: PlugInProfitSite — Tags: , , , — Sheila Hawley @ 10:24 AM

I have begun taking SEO lessons from Suzanne Morrison, my PlugInProffitSite mentor. She sent me the following email that I would like to share with you.

Hi Sheila,

You may received emails from time to time from so called
"SEO experts". These emails are usually from someone that
says that they have visited your website and can get you
a guaranteed top ranking.

Be careful of offers like this. There are many reputable
SEO companies around, but none of them will send you
unsolicited emails to try and get you to take on their
services.

Here are a few words of warning....

(1) Never reply to people that email you out of the blue
claiming they can help you with your rankings. If they are
so good at SEO why do they need to send you spam email?

(2) Before you outsource any SEO work ask to see testimonials
and examples of previous work. Also do a search for the
company or the person's name in  Google to ensure that there
are not lots of negative reviews.

(3) Don't spend lots of money upfront. If you are using the
services of a new company start small and spend a small
amount of money first and make sure you are happy.

(4) Beware of people who promise "Guaranteed Rankings". It
is very difficult to guarantee a ranking unless it is for
some useless keyword phrase that doesn't get any traffic
anyway.

(5) Finally, if it sounds too good to be true, it probably
is.

Many people successfully outsource SEO work, but it pays
to do due diligence before parting with any cash.

If you are on a budget SEO can effectively be done yourself.

If you are looking for a step by step guide with screenshots
and worked examples you may want to download the 3 Steps
To Search Engine Success Ebook:

http://www.3stepstosearchenginesuccess.com/ebook

Sincerely,

Suzanne Morrison

http://www.3StepsToSearchEngineSuccess.com

Suzanne Morrison, 2nd Floor  145-157 St John Street , London, -- 

Sincerely,
Sheila Hawley

March 24, 2012

Attention Timeshare Owners!

Filed under: Uncategorized — Sheila Hawley @ 10:05 AM

I purchased a vacation timeshare while on my Honeymoon way back when while in the Bahamas with Royal Holiday. It looked like a great plan at the time. The problem with using it was my husband and I couldn’t find time together to go on vacation. He couldn’t get off when I could, or he wouldn’t get paid while on vacation. We paid annual fees for years without using the vacation time.

A few years ago my sister and I started using it. They talked me into a VIP upgrade, which I really didn’t need, but once the ball was rolling, it couldn’t be stopped. They wouldn’t take the VIP off and refund my money. We did go to some nice places, though and it cost us only plane fair and all-inclusive fees. So that was pretty good.

Recently someone called to ask if I would be interested in selling my timeshare. They were Exchange Resort Network and they would find someone to buy my timeshare. I would not have to pay anything except to give them 5% after I got my check. And they did find someone to buy for a nice price. So, I signed.

Next thing I know, I get a form in Spanish telling me I had to pay $4112 in taxes in order for my plan to be released. I could either go to Mexico and pay it or pay an agent to have it released. Not only that, but I had to wire it to this agent. I wasn’t about to wire anyone my money and told them so. They assured me they would reimburse my money and any fees, as well as send ERN their 5%. And gave me wiring instructions.

So, off I go to the bank. Well, the instructions didn’t give the bank enough information. So back home I go to get more information. I missed the 2:00 deadline and wasn’t about to spend more time on this adventure, so they agreed that if I did this tomorrow, I would have my check over the weekend. My problem was wiring my money. If they were going to reimburse me, why wouldn’t they just wire me the money now so I could wire the money for the taxes? Obviously they couldn’t do that!

Back I go to the bank. It turns out this Mexican bank with Mexican addresses and Mexican agents and routing numbers isn’t what it says it is. The routing numbers lead to a bank in Los Angeles, CA. Nowhere in the wiring instructions did it mention me or my info for the agent to pay my taxes.

I didn’t send the money wire. And was called to ask why not. Again I asked that they wire me the money instead of reimbursing me. I was sent to another agent who said if I didn’t want to pay the taxes, they could find someone to purchase my plan without the international part of it for less than half the price! I told them I was not interested.

I got a call from them asking why I was no longer interested. I informed them that if they could wire me the money so I could wire them the money, I would be willing to go on with it. When told they couldn’t, I told them I wasn’t about to wire my money to a bank in California. I was assured the bank was in Mexico (didn’t I get the paperwork?) I told them my bank says the routing numbers lead to a bank in Los Angeles. At that point, the phone somehow mysteriously disconnected. I could hear him saying hello, she hung up on me. Of course I hadn’t.

No one has called back. I didn’t come to these people looking to sell my timeshare. They came to me, assuring me I would not have to pay anything. It would have been nice to have the money. But the whole thing about wiring money left a bad taste in my mouth. I will use my timeshare to go on vacation with my sister. And I still have $4112 in my bank account.

Sincerely,

Sheila Hawley.

January 17, 2012

How to find good keywords without keyword research tools

Filed under: Internet Marketing — Tags: , , , — Sheila Hawley @ 11:54 AM

Welcome folks to my Internet Marketing blog. Today I have another exerpt from my Axandra newsletter. Hope you find it helpful.

The keywords that you use for search engine optimization are very important. Choose the right keywords and your website will get many new customers. Choose the wrong keywords and you will lose a lot of time and money.

Most people focus on keyword suggestion tools when looking for new keywords.

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However, there are several things that you should do before using a keyword suggestion tool:

SEO keywords

1. Describe what you do in easy words

Try to describe what your company does without using any business specific words. How would you describe your company to your parents or even your grand parents? These descriptions help you to find new keywords that are related to your business.

2. Find the unique selling proposition of your company

What makes your company special? How are you different from your competitors? Do you offer great service? Do you offer the lowest prices? If you offer great service, add service related keyword modifiers to your list. If you don’t want to sell by price, avoid words like “cheap” or “low cost” in your keyword lists.

3. Find words with multiple meanings

Some words have multiple meanings. If you sell products that have names that can be confused, make sure that your website visitors immediately know what they will get. If you sell tablets, do your customers know whether they are tablet computers, bath tablets, clay tablets, chewable tablets, writing tablets or graphical tablets?

4. Focus on your most profitable products

You don’t have to be listed for every single keyword on search engines. If some of your products have a small margin, it doesn’t make sense to optimize your web pages for them. Better focus on the keywords that are related to the products that are profitable for your business.

5. Write down the 10 most important keywords

Make a list of the 10 most important keywords and then take a close look at the list. Are the keywords all about the same product? Do you cover all aspects of your services and products with these keywords?

Do not follow your first instincts. Carefully go through the list and check why you find a keyword important.

Sincerely,

Sheila Hawley

Amazon

January 10, 2012

SEO Tips And Tricks

Filed under: Internet Marketing,make money online,opportunities — Tags: , , , , , — Sheila Hawley @ 11:42 AM

Today I’d like to share with you my Axandra Newsletter.

The backlinks that point to your website are still the most important factor that determine the position of your website on Google. Unfortunately, it’s not easy to get good backlinks. Link building can be compared to getting in shape after the holidays:

resolutions1. It takes hard work and there are no shortcuts

It does not matter if you want to lose weight after the holidays or if you want to get high quality links: you have to invest time and effort.

You cannot lose 30 pounds in a month and you also cannot get your website on Google’s first result page for a very competitive keyword in that time.

If you want to get lasting results, you have to work continually on your links and your web page content.

2. You have to be consistent

SEO isn’t a one-shot solution. It doesn’t help your rankings much if you get many links at once and then stop building links. Search engines also consider how many websites link to your site over time.

It’s the same if you want to get in shape: doing a 12 hour workout on a single day and then doing nothing won’t help you to lose weight. It will be bad for your health.

It’s the same with link building: if you get many links at once and then no links at all, search engines might think that you try to cheat them with a linking system.

If you want to get in shape, you have to be consistent. You might not see immediate results but there is a constant change and some day, you’ll find that you’re much thinner.

Link building works exactly like that. Do not try to game search engines by joining link systems or buying links. Get one link at a time, optimize your pages and the rankings of your website will improve steadily.

3. There are a lot of scammers

The SEO industry is full of scammers that promise easy and quick solutions. You should be very careful. If something sounds too good to be true then it’s probably not true. There are no easy and quick solutions and there are no secret tricks that nobody else knows about.

The same applies to weight loss and fitness. There are lots of diet pills and miracle machines that promise easy and quick results. These methods don’t work.

4. It’s possible to trick the system but you won’t get lasting results

There are a lot of diets and diet products that help you to quickly lose weight. Unfortunately, you only lose water weight with these diets and you’ll get your old weight back soon.

Link building is similar. Every now and then, some webmasters find a loophole in Google’s algorithm. These loopholes allow people to get on Google’s first result page without doing the hard work.

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This usually works for some weeks but then Google finds out and websites that exploited the loophole are penalized and removed from the index. It’s very risky to use these methods to get high rankings because Google doesn’t like spammers.

5. The result is worth it

People who lose weight usually feel more healthy and happier. Being number one on Google’s result page for the right keyword can mean many more sales for your business.

You have the choice: Don’t fall for rip-off products that promise easy and quick results without much work. These products don’t deliver long term results and they often put your website at risk.

In summery, you won’t loose a lot of weight in one week, just as you won’t get your site in the first page of Google without some hard work. Both take time and energy. And again, hard work to maintain.

Amazon

Sincerely,

Sheila Hawley

January 2, 2012

New: 7 Minute Workout

Filed under: opportunities — Tags: , , , — Sheila Hawley @ 11:03 AM

Welcome to my Internet Marketing blog. The holidays have passed and with so much food and goodies available everywhere you went, and all the stress of getting everything ready for the Holidays, I’m sure you, like me, have put on some weight that you are looking to get rid of. I found a fast, easy way to do this. It’s called the 7-Minute Workout. And surely everyone has seven minutes a day to take care of themselves, right?

Check out the video. Here is 45 mins of the most
sensible FREE fitness information you will see! Oh yeah, you can
get a home based business going too! Check it out.

You will learn how to generate income from home with the 7 minute workout.

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You will learn how to loose weight and keep it off.

You will learn how to control diabetes and high cholesteral.

You will learn how to increase your energy and feel young again.

You will learn how to tighten, tone and melt away fat in your problem areas.

You will even learn how to get that elusive 6 pack in time for the beach.

Come join me. What have you got to loose? Except for the weight, that is?

http://www.7minuteworkout.com/webinar_replay/?id=conf_gvo-clubsaver

Have a happy, healthy and prosperous New Year. You can start in seven minutes.

Sincerely,

Sheila Hawley

December 23, 2011

Internet Marketing Using Traffic Exchanges

Filed under: Internet Marketing,make money online — Tags: , , — Sheila Hawley @ 1:27 PM

Internet marketing is is hard to do for the newbie without spending a whole lot of money. One cheap way to do it, however is through Traffic Exchanges. You join these exchanges and exchange your ads with others’ ads.That is, you visit other sites in exchange for them visiting your site.

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Most exchanges work mostly the same, with different benefits on different exchanges. Look around to see what works for you. In most places surfing at these exchanges is free. However, it is recommended to upgrade to get the most out of the traffic exchange. And you will spend less time surfing to get the results you want.

It is recommended that you use a splash page to show your site on these traffic exchanges instead of a newsletter or an offer. I have a friend who makes splash pages for a good price. Cheryl Biggs does a lovely job and I want to recommend her to all my readers. You may have even seen some of her work in the different traffic exchanges. Here is a sample of what she did for me. You can find her here to have her make something great for you.

I will have to give you all a list of my favorite Traffic Exchanges and my links to them. For now, have a Happy Holiday and enjoy.

Sincerely, Sheila HawleyAmazon

 

December 22, 2011

Basics Of The Internet And Advertising – Can Make You Money

Filed under: Internet Marketing,make money online — Tags: — Sheila Hawley @ 12:44 PM

AmazonNo matter how big or small your business is, and no matter how old or new, you can only succeed if people know about it. Whether you do this through radio, television, the newspaper, word of mouth, or over the internet, it is absolutely vital to the success of your business. After all, you may have the best product anywhere, but if nobody is aware of it, then it’s the same as not having it at all. Regardless of which methods you are using now, the internet and advertising are ideal for marketing your product or service.

While not everyone on the planet is on the internet, there is an amazing number of people who have access to it. There has never been anything like it in history. It gives you the potential to have customers all around the world. People go online for all kinds of reasons, and most of those reasons go hand-in-hand with the internet and advertising. For example, people often log on to the web to find solutions to their problems. If you are able to offer a solution they are willing to pay for, then you have just made a sale!

Another great thing about advertising online is that you can gather tons of useful information about your site’s visitors. Where they are from, what operating system they’re using, they’re web browser, how long they stayed on your site and what links they clicked are just a few of the things you can find out; each of which can help you to market more effectively.

When it comes to the internet and advertising you have the ability to easily change your marketing message, and it costs virtually nothing to make those changes. But, you don’t have to just guess what changes to make because you can track the results of all of your changes. You do this by using what’s known as ‘split testing’. This is where you make a change or two to something, then compare it to a control. Then you keep whichever performed better, and that becomes the control for your next split test. By repeating these steps you can see major increases in your bottom line.

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The low barrier to entry is another benefit of advertising online. There are many methods you can try for no cost at all. Now, these may take longer than the paid options, but they are an excellent way to get started and see what happens. However, don’t let the low barrier fool you. You still need to take online marketing seriously. Give careful consideration to who your target market is, and the message you are using to reach them. This is just another aspect of running your business, and should be treated as such.

The internet and advertising are an almost perfect match. In fact, there isn’t any reason for you to not add online advertising to your overall marketing plan. It’s easy, it’s inexpensive, and best of all…it’s effective.

Sincerely, Sheila Hawley.

December 15, 2011

Kindle Fire Is Out

Filed under: Uncategorized — Sheila Hawley @ 10:32 AM

Don’t know what to give for Christmas? Here’ s a

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suggestion. Amazon Kindle Fire is a good choice for anyone.

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November 7, 2011

Appologies to all my readers

Filed under: Internet Marketing — Sheila Hawley @ 1:20 PM

Welcome to my Internet Marketing blog. I want to issue a very sincere apology to all my readers. It was recently brought to my attention that some of my links were wrong. And I want to thank all who noticed this. Links were put into my posts. I did not add these links. And I have to wonder how this was at all possible. I thank all who noticed and apologize to all for thinking these links were mine. Now I have to go through all my posts and edit out the offensive links.

Sincerely, Sheila Hawley.

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March 9, 2011

Tweet Traffic Rush

Filed under: Internet Marketing,make money online,opportunities,Product Review — Tags: , , , — Sheila Hawley @ 12:50 PM

You might have noticed that Twitter is the biggest news on
the internet now. With some hundreds of thousands of new
people joining Twitter each day, it is emerging as one of the
largest and fastest growing social networking sites at this time.

As there are millions of people joining up to and logging
into Twitter everyday, Twitter turns out a bigger and better
opportunity to get you loads of targeted traffic to your website.

Though you can access millions of people on Twitter, you will
need to work aptly in reaching out to them correctly. Here is
where Tweet Traffic Rush can help you out.

Tweet Traffic Rush is the easiest, fastest and most efficient
way to get a flood of laser targeted visitors to your site
through Twitter and this is… Absolutely FREE!

With Tweet Traffic Rush, you will be able to use Twitter to
spread your marketing messages virally and work in creating
an Avalanche of FREE Targeted Traffic to Your Website in a
very short time.

And how it works

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?

All you do is sign up for a free account. Then you will need to
add your twitter username in an appropriate category so as to
get a tiny piece of widget code. And once you add this widget
code to your websites, blogs or social networking sites, you’ll
start getting more targeted visitors to your site.

If you are tired of and feel difficulty in spreading your marketing
messages across the net, TweetTrafficRush.com can get you
thousands of visitors to your site on autopilot.

Click on the Link and Create Your FREE Account NOW!!

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